Jakarta Industry, Trade, Cooperative, Small and Medium Enterprise (PPKUKM) Agency collaborates with Scarf Media to hold Creative Products Festival that will be carried out online from April 26 to May 23, 2021. There are 132 fostered entrepreneurs (Jakpreneurs) involved in this event.

Creative Products Festival encourages MSMEs to get financial benefits from the current technological developments

In this festival, there are 1,600 products on display, from culinary, fashion, to handicraft. People can buy Jakpreneur's products from website creativethings.id.

Jakarta PPKUKM Agency's Industry Division Head, Dhani Hendranalana stated, this event is held to empower Jakpreneurs while encouraging them to work from home and assist them in exploring digital marketing.

"Not only increasing sales turnover, this festival can also teach fostered MSMEs to use digital marketing. It is not only because of pandemic, but product marketing is now leading to digital," he asserted, Thursday (5/13).

He explained, one of the indicators that increases MSMEs' welfare is the increase of sales turnover that can be achieved by optimizing digital marketing strateiges.

"We provide assistance to the participants on how to take good photos and upload them to marketplace, in this case in creativethings.id," he mentioned.

He assessed that rapid development of technology has led to changes in consumer behavior in choosing products and making transactions. In the future, digital and creative economy development will continue to advance because people become more accustomed to consuming digital patterns, especially during the current pandemic.

"Creative Products Festival encourages MSMEs to get financial benefits from the current technological developments. As well as introducing Jakpreneur's good quality products to public," he conveyed.